Ok.. So i was just going through my junk mail in my email and came across an email from Heinz. Subject line read:Re: In Response to your Website Comments - Ref # 002854481A HEINZ/JHARRISO
So some back story. If you have been following my blog I definitely took the opportunity to write Heinz about removing their commercial in the U.K. due to an "offensive" kiss between to two males. I was outraged that they listened to 200 people and took it off the air. My email was polite but got to the point how upset i was with this. THEY RESPONDED.. Read below:
July 1, 2008
Dear Paul,
Thank you for your recent email regarding the Heinz United Kingdom commercial for Deli Mayo. Consumer feedback is very important to us, and we appreciate the opportunity to respond.
Heinz pulled the ad in the UK because our consumer research showed that the ad failed in its attempt to be humorous and offended people on all sides.
Heinz apologizes for its misplaced attempt at humor and we accept that this ad was not in accordance with our long-standing corporate policy of respecting everyone's
rights and values.Again, our sincere apology to anyone who felt offended.
We appreciate you taking time to contact us to express your opinion and allowing
us to address this issueHeinz Consumer Resource Center
Heinzconsumeraffairs@us.hjheinz.com
So first things first... They wrote back which i give them credit for, however it was not even a good response. Basically they are saying sorry but we are going to listen to the 200 people instead of the large amount of people who are complaining it was taken off the air. Oh Well.. It's their loss. I have heard a lot of people already started boycotting their products. Shame.. I LOVE their Ketchup... *tear*
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